This Privacy Policy explains how Holly Bradshaw Pilates (“we”, “us”, “our”) collects, uses and protects your personal data when you use our website and on-demand Pilates services (the “Services”).
We are the data controller responsible for your personal data.
We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We collect personal data that you provide directly to us when you:
Create an account
Purchase a subscription or digital content
Subscribe to emails
Contact us
This may include:
Full name
Email address
Billing address
Country of residence
Payments are processed securely via third-party payment providers (such as Stripe or PayPal). We do not store your full card details.
When you use the website, we may automatically collect:
IP address
Browser type
Device type
Pages visited
Usage data
Cookies and similar technologies
We use your personal data to:
Provide access to our Services
Process payments and manage subscriptions
Communicate with you about your account
Provide customer support
Improve our website and content
Send marketing communications (where you have opted in)
Comply with legal obligations
Under UK GDPR, we rely on the following lawful bases:
Contract – to provide the Services you have purchased.
Legitimate Interests – to operate and improve our business.
Consent – for marketing communications (which you can withdraw at any time).
Legal Obligation – where we must comply with UK law.
If you opt in, we may send you emails about:
New classes
Updates
Offers
Business news
You can unsubscribe at any time by clicking the unsubscribe link in any marketing email.
We will still send essential service emails relating to your account, payments or changes to our Terms or Privacy Policy.
We use cookies and similar technologies to:
Enable core website functionality
Analyse usage
Improve performance
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
If analytics tools (such as Google Analytics) are used, they collect anonymised usage data to help us improve the Services.
We do not sell or rent your personal data.
We may share your data with trusted third parties where necessary to operate our business, including:
Website hosting and platform providers
Payment processors
Email marketing providers
Analytics providers
Professional advisers (e.g., accountants or legal advisers)
All third-party providers are required to respect the security of your data.
Some of our third-party service providers may process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as:
UK-approved Standard Contractual Clauses
Adequacy regulations
We retain personal data only for as long as necessary.
Typically:
Account data is retained while your account is active
Financial records are retained for up to 6 years to comply with UK tax law
Marketing data is retained until you unsubscribe
You may request deletion of your data at any time, subject to legal retention requirements.
We implement appropriate technical and organisational measures to protect your personal data.
However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of your login credentials.
Under UK data protection law, you have the right to:
Access your personal data
Request correction of inaccurate data
Request erasure (“right to be forgotten”)
Restrict processing
Object to processing
Request data portability
Withdraw consent at any time
To exercise your rights, contact: hollybradshawpilates@gmail.com
If you are unhappy with how we handle your data, you have the right to lodge a complaint with:
The Information Commissioner’s Office (ICO)
www.ico.org.uk
We do not knowingly collect personal data from children.
If we become aware that we have collected data from a child without parental consent, we will delete it.
If our business is sold, merged or transferred, personal data may be transferred as part of that transaction, subject to applicable data protection laws.
We may update this Privacy Policy from time to time.
The latest version will always be available on our website. Where appropriate, we will notify you by email.
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Holly Bradshaw Pilates
Email: hollybradshawpilates@gmail.com